Most corporate websites are unable to attract customers due to their lack of creativity and originality. If you are looking to sell products through your website, it is highly recommended to make the website more social. A social website can easily enhance the overall selling capability of your company through its customers. The customers, by recommending your products to other people online, play a significant role in the immediate success of your company.

There are a number of ways to make your website more social. Product reviews, in particular, have a major role in socializing your website effectively. With customers leaving good reviews for all your products, your website traffic has no difficulty verifying the reliability and elegance of your products. This method is used by many top online selling websites today to great effect.

Another prodigious technique of making your website more social is to encourage commenting. This allows your customers to feel a satisfying sense of freedom. Customers may provide helpful information or product feedback that allows you to enhance the features of your merchandises. As a result, you can effectually benefit from your customers comments on forums or product reviews.

Allowing your customers to develop and submit high quality and industry-relevant content to your website is not a bad socialization method either. With the internet packed with high quality content in a vast quantity, customers can easily create well-designed and conversant articles that enhance the reputation of your website.

Finally, becoming a social network is the key to making your website more social. The most popular companies today provide websites to customers that feature a unique and distinctive social network of their own. This allows users to log-in and access social features like product reviews and social forums. It is highly recommended to become a social network and give your customers a reason to visit your website every now and then.

Social media is becoming a big part of marketing in this modern era. Companies that offer an attractive and social website have a better chance of gaining rapid popularity and acceptance worldwide.

When you think website design Mandurah… think Web NSO.

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Every website owner wants one thing for the website- traffic. Traffic is what translates to sales. It is very critical to ensure that users find value in what you have posted, and that they find the value as easily and conveniently as possible.

One of the things that annoys users most is the incessant use if technical terms. Most people feel that they create a sense of confidence in users when they use technical terms. Except in very few cases, many people will visit a number of websites to look for information. If your articles are difficult to read or to understand because of technical terms, you will not retain your visitors’ interest.

Secondly, the use of photos requires discretion. Unless the website or article is explicitly a photo album, too many photos distract readers and make it difficult for visitors to read the article because of layout changes. In addition, photos take long to load, which makes people move on to other sites when surfing. Keep the photos on your website at a minimum.

Watch the animations on your site too. Animations usually make it easy for people to understand concepts expressed in website. However, if they are complicated or do not load quickly, they become a distraction. Removing animations all together is a better way of dealing with the risks they bring. Try removing them and then check the user metrics for your site to see if there are any improvements

Finally, visitors to websites do not want to read long and winding content from a single page. Instead of posting a long article on a website or blog, split it into two or more parts and concentrate on a single idea for each part. Web visitors do not like to scroll on a page. Creating long pages is a sure way to make readers ignore information located at the bottom.

If you would to get a website that has all the ticks and no crosses then check out one of our great website plans from Web NSO.

And remember if your in Rockingham or Mandurah and looking for web design we can help you.

Small Business Websites - Web NSO | Web Design | Rockingham & Mandurah - Affordable website solutions for small businesses

The fact that most consumers carry out research on the internet has increased the need for small business owners to be particularly heedful about the information that shows up about their brands. The fast means of communications on the internet have made it convenient for consumers to express their woes if a business has reasonably dissatisfied them. In fact, a beneficial aspect of all of this is that small-business owners have become far more cautious about the service they provide to their customers and pay particular attention towards satisfying their customers.

There are also many small-business owners who simply do not do a good job at satisfying customers. At one time, these dissatisfied or even wronged consumers had no where to go, but today, the internet has truly opened new horizons for the consumers of today. With the emergence of certain websites, unsatisfied or wronged customers have been granted the ability of reporting any fraudulent, scams or wrongful behavior that they might have had to bear from any specific business.

uVent.com.au is no different and gives unsatisfied customers a platform where they can post complaints against any type of business that did a poor job of satisfying them or wronged them in any way. The site welcomes all sorts of reasonable and valid complaints, which are not removed till the business owners respond to them and resolve the issue. uVent is not really looking forward to damage business reputations, but is simply giving unhappy consumers a chance to express themselves. Instead uVent aims to serve as a negotiator to resolve issues between consumers and businesses.

It is becuase of website like uVent and a number of review website and of course social media it has become increasily important to satisfy your customer. The business climate has changed. The economy is in a downturn and consumers have more choice than ever. Gone are the days where customers would just come to you. You have to give the customers a good reason, in fact a very good reason to come you.

If your having trouble with your online repuation, give Web NSO a call we can help with a website makeover and search engine optimisation and strategies to increase the number of positive review you get from your customers.

Small Business Websites - Web NSO | Web Design | Rockingham & Mandurah - Affordable website solutions for small businesses

Leading search engine Google are set to make what some experts are saying are the most radical changes in their search algorithm ever made.

Many webmasters and site owners are not taking the news well. What with the constant regular changes and now this; a very major adjustment in the Google algorithm. Even then there are no signs that Google will stop the constant relentless tweaking any time soon.

And this time round there is good reason to be very worried because the proposed changes which should kick in, in the next 3 months or so are set to cause some folks who have been working very hard on their SEO to disappear completely from top spots in search results. Now that is pretty alarming especially when you consider the fact that there are many sites out there that rely very heavily on traffic from search engines. Indeed it is said that well over 80 per cent of all the traffic that websites receive originates from search engines.

Amid all the frustration and worry, nobody is asking the most important question. Which is; how can a site remain compliant to all the constant changes and tweaks (over 500 a year) that Google seems to enjoy making?

Actually the answer to that question is much simpler than most folks would imagine. Google’s behavior and the changes they keep making are in fact very predictable. The reason why the giant search engine has been so successful is that they have always stayed very focused in pleasing their customer. Their customer is certainly not that site owner keen on getting valuable profit-making traffic from Google. It is in fact the millions of folks who use the search engine every day to look for all kinds of stuff. The emphasis continues to be on making the user experience as pleasant as possible. This is precisely how Google grew from a start up to the colossal juggernaut it is today just by word of mouth and without placing a single advertisement anywhere.

And so it is very simple. The way to make sure that you benefit from every single change Google is going to make soon and far into the future is to shift your focus from Google to where it really should be; your prospects and customers. Everything you do on your site should be designed to improve the customer experience. Your emphasis should be on making the experience of every single visitor to your site as pleasant as possible.

Take the latest proposed changes as the perfect example. The idea is to remove emphasis from SEO and make content even more natural. For instance too much use of the same keyword phrase should be avoided in content and web content providers should instead go for synonyms as much as possible. Have you read content where the same keyword phrase is repeated mostly out of context? More so if it is an awkward keyword phrase that is almost impossible to use in a sentence and still keep it grammatically correct? The awkwardness that results is certainly not a good experience for the reader. The new major changes from Google are aimed at penalizing such pages and rewarding good relevant content that delights that person who lands onto a page from a search query to find exactly what they are looking for in great well written content that exhausts the subject and naturally links to relevant information elsewhere to fill in any gaps that may still remain.

The other advisable thing to do in preparation for the new drastic changes is to build up your FAQ (frequently asked questions page). The new Google algorithm will place more emphasis on direct answers which will enable those with search queries to get their answers more quickly and directly without having to wade through tons of content to do so. Answer direct questions related to your products and services and whatever topic it is that you cover on your pages.

Above all else focus all your content on educating and giving out useful information rather than just selling, even if that is the primary objective of your site. Always remember that folks hate to be sold to but love to go shopping, especially when they can get all the relevant information about stuff they want to buy.

If you website has siffered from these lastest changes to Google search algorithm and you need help to rank your website high again contact Web NSO – 1300 791 196

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Are you thinking about a website redesign? The transition from your old site layout to the new and improved design should go flawlessly, as long as you take the following steps.

Before you start on the website redesign, make sure you are prepared. Gather all the information that you will need to hand over to your website designer, including the contact information for your hosting service, the verification codes for Google Webmaster Central and Bing Webmaster Tools, and any analytics information to be transferred to the new design. If you already have a logo that you want to be included in the new design, make sure that you have a copy of it in vector format.

The next step is to define the most relevant aspects of your new site. For example, determine what features you want the site to have, including the color scheme, page layout, and other functionality, such as calls to action.

Once you know how you want your new site to function, it is time to focus on the design and structure. Create a sitemap for the new site, and determine how visitors will navigate the pages. Give more thought to the color scheme, including what primary, secondary, and accent colors you want used. Take time to look at other websites. When you find sites that reflect how you want your new design to look and function, make a list of their web addresses and the features that you like about them. Share this list with your website designer to better assist him or her with your project.

Fourth, focus on the actual content of your site. Develop a list of keywords to refer to during the content development stage. Optimize the content on each page of the site to be keyword-focused.

Once the design and content are ready and the pages have been created, it is time for the upload process. After the new pages have been uploaded, along with all relevant files, such as images and graphics, verify that the site is functional and displays properly in different browsers. Use 301 redirects to point from the old URLs to the new content.

The final step of your website redesign is the launch. Make sure that all verification and tracking codes are installed properly. Submit your new XML sitemap to the search engines, and visit Google Webmaster Tools frequently to verify that your 301 redirects are working.

If you would like help with any of the steps above, please give us a call at Web NSO on 1300 791 196

When you think Web Design Rockingham think Web NSO!

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Google Alerts is a free tool offered by Google that allows you to receive a variety of information and help you monitor brand names, key industry terms and competitors. With this service, you can type in keywords similar to what you normally do with Google and enter your email and google will send you the information you seek throughout the day. This tool is very handy for both personal and business reasons.

Minimal Effort

With this service, all it takes is one step and a lot of handy information can be sent to you frequently. Just using Google normally can take up a lot of your time should you have to manually research brand names, key industry trends and competitors. Google Alerts does everything for you by sending you new content that pops up on the web. With minimal effort, you can easily receive what you need.

Stay Informed

Google Alerts is very useful in keeping track of what people are saying about your business. New content springs up on the internet daily; therefore, it is important to know and understand quickly what people are saying about your own products or even about your own business. Being able to react to the latest comments or news about your business is important in order to make the necessary changes that cater to your customers.

Another reason to use this handy service is that it helps keep track of your competitors. Receiving the latest news that spring up on the internet about your competitors helps you stay above them.

Customizable Features

Everyone has different needs, and with that, Google Alerts caters to a wide variety of people with its customizable features. For example, you can pick whether to receive only the best results or to receive all results. The best results are perfect for those who do not have the time to check up on all the new information that pops up on the web. For those with a lot of time on their hands, picking the option for all results ensures that you can see and examine all the new content that shows up on the internet.

There are also three options to choose from about the frequency of alerts that you receive. One option is to receive the alert once a day. This option is perfect for those who only have time for one session each day to check all the latest news. The second option is to receive alerts once a week, which is okay for those who want to gather all alerts for that week before looking at them. And the third option quickly sends alerts as new content pops on the internet. This is probably the best option because receiving alerts as soon as new content pops up allows you to react swiftly to the ever growing world around you.

Finally, you can also pick the type of content that is sent to you. This includes the following: everything on the internet, books, news, blogs, videos or discussions. Being able to pick what you want to see is very handy and can save a lot of time in sorting through all this wonderful information at your fingertips.

Take advantage of what Google Alerts has to offer for you and your business. Being able to stay informed of the current news about your business and your competitors with minimal effort is important because of the constantly evolving world around you.

If you have questions about Google Alerts or any other tools from Google, feel free to contact Web NSO.

Small Business Websites - Web NSO | Web Design | Rockingham & Mandurah - Affordable website solutions for small businesses

As an aspiring marketer of your small business you would definitely like to create the perfect customer lifecycle in order to taste the nectar of success in your business. And as the proud business owner you will need to know what are the important phases towards creating the perfect customer lifecycle. The most crucial aspect of taking your business to a wide range of customers is traffic building. You need to use the internet and other media to drive traffic to your business website. But driving traffic is not enough, you need to use strategic advertising methods and campaigns in order to drive quality traffic to your website.

Do your best to attract customers towards your product or service. In other words hold the customers a bit longer on your website in a bid to capture leads. Once you have your prospects details you can always follow up and start building a relationship with them if they do not buy from you initially. Your job does not end when you hold your customers on your website. You will have to nurture them well enough to enhance the sales of your product or service. In other words do your best to turn your prospects into buyers. This is a very important phase of creating the perfect customer lifecycle. You never know which prospects are hot and hence there is always the need to nurture them well.

The next crucial aspect in building the business relationship with your customer is the delivery of customer service. Keep your customers satisfied. They should not only be made happy by virtue of the quality of your product but also by the quality of your service. As a small business owner you should develop some of the most effective strategies to keep your customers satisfied. This should be done in a bid to retain your customers. Customer retention is the hallmark of any effective sales process.

Induce your customer into buying additional products or service. This is what upselling is all about. Remember that upselling contributes a lot towards the building of your business. Just ask McDonalds, “Would you like fries with that?”. Any small business owner that is good in upselling can succeed for sure when it comes to offering varities of product and services to his customers. It is important to remember here, you are not being a pushy sales person trying to sell everything to your client by upselling, what you are doing is adding extra value to the product or service they have already bought. You are helping fullfill your customers needs.

As a business owner what more would you want, than your customers referring your business to others? This can be the best result of implementing all your business and marketing strategies. If your business gets referred to others then you can see a whopping increase in the sales of your products and services. Your dream of tasting the nectar of success in your business will get realized for sure if you can create the perfect customer lifecycle in an effective manner.

Ensure that all the steps discussed above are in place in order to form the perfect customer lifecycle. There are various ways of marketing your products and services with a view to create the perfect customer lifecycle. If you would like help in creating any of these strategies call Web NSO – 1300 791 196 – for a free 30 min consultation.

Small Business Websites - Web NSO | Web Design | Rockingham & Mandurah - Affordable website solutions for small businesses

Small businesses are today leading the business world in using digital advertising for promoting their businesses.

What is digital advertising? It is the use of the internet through websites, article directories, forums, online directories and social media for advertising purposes.

It has been reported that nearly 7 out of 10 hospitality related small businesses use the help of digital advertising to get customers. This figure also extends over to property, business, finance and insurance services.

The main reason these small businesses prefers using digital advertising is because it is much cheaper than traditional advertising options like banners, pamphlets and placing ads in newspapers and magazines.

All the tradition advertising methods are what we consider to be temporary advertising. For example if you advertising in the classified section of the newspaper you only appear there for that day or week you paid.

On the other hand when a small business embracing Internet Media; this type of advertising is considered more permanent. All they have to do is spend money once to create a website for example and it can provide sufficient exposure over a long period of time.

Also small business owners do not need to spend money to participate in forums, submit articles in article directories or make submissions to online directories and blogs.

As you can see Internet Media can provide a very cheap solution for many businesses.

Another benefit of digital advertising is it helps to maintain relationships with existing and new customers, to educate customers on the business and its products and also to increase the visibility of the product.

To achieve this though, more emphasis should be placed on making your business website informative instead of making it attractive to look at. People visit websites to learn more about the product or services you offer, so to ensure the website helps with digital advertising, it should be informative to the visitor.

If you have a small business and would like help with any aspects of using Internet media for your business to attract more customers please feel free to contact us at Web NSO for a FREE consultation – 1300 791 196.

Small Business Websites - Web NSO | Web Design | Rockingham & Mandurah - Affordable website solutions for small businesses

What’s the difference between a good looking sales person and a good looking website?

Nothing really, because looks count for little when a customers is deciding whether or not they’ll buy from you. Marketing isn’t a beauty contest, it’s a contest to win the hearts and minds of customers.

Don’t get me wrong, I’m not saying a good looking website isn’t important, because it is. After all, good looking people find it easy to get people’s attention and a good looking websites the same; it can buy you a few seconds of interest, but after that if the message on your page doesn’t grab them, if it doesn’t offer something interesting, intelligent or meaningful, people loose interest fast… after all, the promise of finding exactly what they’re looking for somewhere else could be just 1 click away…

So here’s a big mistake I commonly see made.

Businesses getting carried away with flash animations on their website.

For those who don’t know what flash is, it’s a programming language used to make moving picture animations. Some people build their entire website in flash because they think it looks impressive.

This is a big mistake for a number of reasons, one being that search engines relate to websites via text, not images. Flash websites are a liability in search engines. Also flash does not work website when viewed from an iPhone or iPad.

I’d back myself to build an simple 1 page website that would out perform any flash website any day, and by outperform I mean out rank them (in the search engines) and out sell them in a direct mine v’s theirs split test!

Why? Two reasons:

1. Because when it comes to online sales, substance beats looks every time. Nothing outsells a well crafted sales message.
2. The money you save on the flash design costs can be spent on traffic generation strategies that get hot prospects in front of your well crafted sales message.

So just what makes a website sell?

Your message! The benefits of what you do and what those benefits mean to people and their life.

Let’s take a simple example, cheap prices and the money you’ll save.

A lot of consumer products are sold online because people are buying “the lowest price.” As consumer products are standardized, people can easily compare apples to apples, same brand, same model, same same, so why pay more? In that case the cheap price is the message, the issue of substance, “the” thing they are looking for, the thing that gets the sale.

But cheap price isn’t always what people buy online.

If you sell any complex product or service, price has far less influence because people are buying the ‘perceived value’ of what you are selling. Sure, price will be a part of that, but not always because it’s low! In lots of cases people pay more because they associate a higher price with a higher value, better quality, greater luxury, better results, etc etc.

Premium brands, luxury motor cars, Apple Macs, 5 star hotels and the like are all testament to this.

So what’s the take away here for you and your business?

If you are a business owner looking at building a website that will help you make sales, beware the trap of stylish looking web designer who will seduce you to build a good looking, expensive flash based website.

Unless the accompanying sales message has been expertly crafted, It won’t sell and it will just cost you a lot of money better spent later on getting traffic to your site.

In general, if you are selling any type of complex product or service, your business is going to sell much more if you can demonstrate and explain to prospects on your website
• what it is that distinguishes your product/business from the herd,
• why you are better and why that quality is important to them and their life
• why they should buying from you instead of your competitors.

Also, don’t forget that in the online world, words are important because search engines relate to web pages through words, not images.

Now you know this you won’t fall into the trap of thinking that a good looking design is what makes a good website, and you can avoid becoming the casualty of some trendy web designer who knows nothing about how to really help your business get sales online.

Small Business Websites - Web NSO | Web Design | Rockingham & Mandurah - Affordable website solutions for small businesses

Unless you’ve been stuck in a coma for a decade, you’re probably aware that newspapers are finding it much harder to make ends meet, and its not surprising really, they’ve had to face a lot of changes.

You see, in the dark ages before the internet, newspapers pretty much had a monopoly on news, classified advertising, and the majority of display advertising too.

Not anymore!

Advertising revenues have been decreasing over the past decade as online advertising alternatives, cheaper and easier to use, have won favour with the people that count; people searching for information.

These days more and more people are finding the information they require online, where it’s available 24 hours a day, and where search engines make it easier for them to find the exact information they need (rather than scanning classified ad columns).

The same can be said for the yellow pages.

Who pulls out a dusty bulky phone directory anymore when the information they need is probably only a few keystrokes away from their desk by simply ‘Googling it’ (there’s the culprit, it was Google who done it).

While this trend has hurt newspaper moguls and “Big Businesses,” which benefited from high advertising costs that effectively kept ‘little guys’ out of the market, the Internet has changed everything…

It has never been easier to win market share from the big boys because the internet makes it much easier for small and medium sized businesses to compete.

And even better, some of the big companies have been slow to react to the change and its challenges, because they have established relationships with ‘old school’ advertisers who have been slow to react to the emerging market and changing circumstances.

This all ads up to BIG opportunities for small business, BUT only if you understand how to use the internet to your advantage.

Getting yourself a website that sells is the starting point because your website needs to cut through the millions of other sites that are vying for people’s attention.

Believe it or not, there are still very few web savvy operators in many markets, which means there is a wealth of opportunity for almost any business that understands how to use the internet to its advantage.

At Web NSO we are at the cutting edge of internet marketing and can help almost any business profit online. And compared to the costs of doing business yesteryear, it’s CHEAP!

Contact Web NSO today on 1300 791 196 and get on the front foot and start winning your share of the business that’s waiting for you online.

Small Business Websites - Web NSO | Web Design | Rockingham & Mandurah - Affordable website solutions for small businesses