What’s the difference between a good looking sales person and a good looking website?

Nothing really, because looks count for little when a customers is deciding whether or not they’ll buy from you. Marketing isn’t a beauty contest, it’s a contest to win the hearts and minds of customers.

Don’t get me wrong, I’m not saying a good looking website isn’t important, because it is. After all, good looking people find it easy to get people’s attention and a good looking websites the same; it can buy you a few seconds of interest, but after that if the message on your page doesn’t grab them, if it doesn’t offer something interesting, intelligent or meaningful, people loose interest fast… after all, the promise of finding exactly what they’re looking for somewhere else could be just 1 click away…

So here’s a big mistake I commonly see made.

Businesses getting carried away with flash animations on their website.

For those who don’t know what flash is, it’s a programming language used to make moving picture animations. Some people build their entire website in flash because they think it looks impressive.

This is a big mistake for a number of reasons, one being that search engines relate to websites via text, not images. Flash websites are a liability in search engines. Also flash does not work website when viewed from an iPhone or iPad.

I’d back myself to build an simple 1 page website that would out perform any flash website any day, and by outperform I mean out rank them (in the search engines) and out sell them in a direct mine v’s theirs split test!

Why? Two reasons:

1. Because when it comes to online sales, substance beats looks every time. Nothing outsells a well crafted sales message.
2. The money you save on the flash design costs can be spent on traffic generation strategies that get hot prospects in front of your well crafted sales message.

So just what makes a website sell?

Your message! The benefits of what you do and what those benefits mean to people and their life.

Let’s take a simple example, cheap prices and the money you’ll save.

A lot of consumer products are sold online because people are buying “the lowest price.” As consumer products are standardized, people can easily compare apples to apples, same brand, same model, same same, so why pay more? In that case the cheap price is the message, the issue of substance, “the” thing they are looking for, the thing that gets the sale.

But cheap price isn’t always what people buy online.

If you sell any complex product or service, price has far less influence because people are buying the ‘perceived value’ of what you are selling. Sure, price will be a part of that, but not always because it’s low! In lots of cases people pay more because they associate a higher price with a higher value, better quality, greater luxury, better results, etc etc.

Premium brands, luxury motor cars, Apple Macs, 5 star hotels and the like are all testament to this.

So what’s the take away here for you and your business?

If you are a business owner looking at building a website that will help you make sales, beware the trap of stylish looking web designer who will seduce you to build a good looking, expensive flash based website.

Unless the accompanying sales message has been expertly crafted, It won’t sell and it will just cost you a lot of money better spent later on getting traffic to your site.

In general, if you are selling any type of complex product or service, your business is going to sell much more if you can demonstrate and explain to prospects on your website
• what it is that distinguishes your product/business from the herd,
• why you are better and why that quality is important to them and their life
• why they should buying from you instead of your competitors.

Also, don’t forget that in the online world, words are important because search engines relate to web pages through words, not images.

Now you know this you won’t fall into the trap of thinking that a good looking design is what makes a good website, and you can avoid becoming the casualty of some trendy web designer who knows nothing about how to really help your business get sales online.

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Unless you’ve been stuck in a coma for a decade, you’re probably aware that newspapers are finding it much harder to make ends meet, and its not surprising really, they’ve had to face a lot of changes.

You see, in the dark ages before the internet, newspapers pretty much had a monopoly on news, classified advertising, and the majority of display advertising too.

Not anymore!

Advertising revenues have been decreasing over the past decade as online advertising alternatives, cheaper and easier to use, have won favour with the people that count; people searching for information.

These days more and more people are finding the information they require online, where it’s available 24 hours a day, and where search engines make it easier for them to find the exact information they need (rather than scanning classified ad columns).

The same can be said for the yellow pages.

Who pulls out a dusty bulky phone directory anymore when the information they need is probably only a few keystrokes away from their desk by simply ‘Googling it’ (there’s the culprit, it was Google who done it).

While this trend has hurt newspaper moguls and “Big Businesses,” which benefited from high advertising costs that effectively kept ‘little guys’ out of the market, the Internet has changed everything…

It has never been easier to win market share from the big boys because the internet makes it much easier for small and medium sized businesses to compete.

And even better, some of the big companies have been slow to react to the change and its challenges, because they have established relationships with ‘old school’ advertisers who have been slow to react to the emerging market and changing circumstances.

This all ads up to BIG opportunities for small business, BUT only if you understand how to use the internet to your advantage.

Getting yourself a website that sells is the starting point because your website needs to cut through the millions of other sites that are vying for people’s attention.

Believe it or not, there are still very few web savvy operators in many markets, which means there is a wealth of opportunity for almost any business that understands how to use the internet to its advantage.

At Web NSO we are at the cutting edge of internet marketing and can help almost any business profit online. And compared to the costs of doing business yesteryear, it’s CHEAP!

Contact Web NSO today on 1300 791 196 and get on the front foot and start winning your share of the business that’s waiting for you online.

Small Business Websites - Web NSO | Web Design | Rockingham & Mandurah - Affordable website solutions for small businesses

What if everything you’ve been told about web design is a lie?

It’s conventional wisdom in today’s highly connected world that your business must have a website to succeed’! But is that really true?

The short answer is ‘only if it helps you get sales’.

I’ve consulted with hundreds of businesses about web design, and in all those consulting meetings I’ve never met a business owner who didn’t want their website to get them sales.

So why then don’t all websites sell? Why do so many of them sit on the internet gathering little more than cyber dust, with hardly anyone ever visiting them, and even less buying from them?

The answer is simple, it’s because most web designers know nothing about marketing and selling, so they have no idea about how to build you a web design that sells!

You can’t be serious, (I heard someone say) how can this be true?

Despite the fact that this sounds absolutely preposterous, the truth is most people in the web design industry are graphic designers. So what is the expertise of a graphic designer? It’s NOT in selling, it’s in making things look nice…

I was recently employed to helped a client who’s story proves this beyond all doubt, because her naive website, built by some fancy design house that knew nothing about how to design a website that sells, built her a website that nearly cost her the business.

You need to be aware of the classic mistake she made and learn how to avoid making the same mistake, because it could just save your business.

Catherine ran a wedding gift registry and a good business it is too, because so many of her sales come through direct referrals. Her website didn’t really matter much when she started because her prospects were ‘warm’, they had been told by a trusted friend or family member to call, so all she needed to do was turn up and 9 times out of 10 she got the job.

Catherine worked hard, she was super enthusiastic and fantastic with people, I swear if you met her through a referral, it was a ‘no brainer’, she’d win your business.

Anyway, after a few years of hard work, she was ready to expand her business. So she began spending a significant amount of money on advertising and that’s when things started to come unstuck. I met her just after the slide had started…

She told me she’d just spent 30,000 on advertising, including $10,000 gearing up for a big Trade Show, as well as hiring two new staff members, who were both on full time wages. Her outgoings had ‘gone through the roof’, her savings were rapidly disappearing and something really bad was happening in the business.

NOTHING!

Her new marketing strategies were failing! And she didn’t know why?

Some customer surveys she’d had done by a market research firm suggested that she needed to improve her website, and that’s why she’d called me. It didn’t take me long to isolate her problem.

The big mistake Catherine had made was to underestimate how important her website was inside the context of her more aggressive marketing.

She’d gone from being a trusted referral to a hunter in a competitive market. This is a totally different sales context to dealing with warm prospects from a referral. Warm customers forgave the failings of her website because they already knew she could deliver because a trusted friend had told them she was great.

Cold clients didn’t know that.
They were skeptical!
They doubted her ability!
They needed proof before they were going to be comfortable enough to proceed…
And they didn’t get it from her website!

In fact any red hot leads her advertising was exposed to went to her website and promptly crossed her off their list. You see, her website was so poor it was a negative to a cold client; it actually raised objections in peoples minds…

Big, bad, costly, mistake because…

By the time she got back to them, they’d checked her out online, gone stone cold and in many cases had already signed up with one of her competitors, who had better websites.

Now if she’d had had a ‘website that sells’, Catherine could easily have gotten a ten to twenty fold return on her $10,000 convention costs alone. I saw the list she had of people she’d met at the convention, there was no shortage of leads, in fact there were so many, she would have been able to set up her sales funnel for the entire year!

And the greatest tragedy of all is that she is really good at what she does, she has a unique story to tell, and could have had a website that literally kicked the butts of her competitors.

So what’s the learning here? Well there are few things:
1. If your business is at the point where your spending money on advertising you’d better have a website that sells, otherwise you’ll loosing money through missed sales and lost opportunities.
2. When people hit your site you only have one chance to turn them into a customer before they either buy from you, become a genuine prospect or go somewhere else. It really is that cut throat and that simple.
3. Websites are only important if they help you make sales and if they’re not making you sales, the chances are they’re losing you sales. Realise that bad websites actually qualify out potential buyers before they call you!

If your reading this article, chances are you have already got my free report “Attract More Customers – 7 Powerful Techniques Every Website Must Have!”.

If you haven’t downloaded or read that report, I encourage you to take the time to get it/read it now. It will dispel a lot of myths about web design and give you vital knowledge you need to be able to tell a website that sells from a website that doesn’t.

In the next few days I’ll post a different story, a happy one about someone who started business with a website that sells, and you’ll see the awesome difference that can make to your business.

Till then I wish you every success in business.

Small Business Websites - Web NSO | Web Design | Rockingham & Mandurah - Affordable website solutions for small businesses

Do not use splash pages

The worst mistake you can ever make as a professional is by introducing a splash page on your website. When the customer visits your website, he doesn’t need to be reminded that he’s welcome. There are even splash pages that say ‘click here to enter’. These types of pages are the most annoying ones. The fact that the customer entered your web address in his browser means he wishes to enter your website. Such unprofessional practices should be avoided.

Make the website SEO

The first thing you want to do is to make your website SEO (Search Engine Optimized). If a potential client doesn’t know you exist, he is going to search for the products or services that you might provide. Making your website SEO will ensure that your website is displayed in the early pages of the search. Usually people don’t even go to the third page when they use a search engine. So even if the clients forget your company’s name they can search for your products or services and if your website is SEO then they can easily find your website and visit more often.

Keep an efficient navigation process

An effective navigation system is crucial for your website if you need to attract more customers. People today are always in a hurry to find objects of their interest. They skim over the contents and move on; hardly spending more than 10 to 15 seconds on one website if they don’t find what they’re looking for. You have to design your website with an effective navigation system which allows the user to explore quickly. The better the navigation system of your website, the more chances are of your visitor finding the contents of his likings, thus making him a regular customer.

Include a search box

Once you gain the trust of your customer through your website, you have to maintain it. Otherwise you lose your credibility which is a must have characteristic in the business world. To ensure that he finds everything on your website, it would be wise to add a search box. That way the customer could easily search for the subject of his interest through your website rather than opening a new tab and using a search engine. The search box shows your customer that you actually care about him and his needs and want to help him out. It also gives a professional image of your organization or company.

Ensure optimal functionality

As people these days don’t have much time to waste so it is absolutely necessary that your website is working properly at all times. Broken and poorly constructed components will create distrust between you and your client. They may begin to doubt your competence. So you always have to ensure that everything is functioning the way it is supposed to. That way the customer is convinced of your quality control and is more likely to visit again in the future.

Update contents regularly

There are certain sections of your website that need to be updated regularly for a good business. These sections include:

• Update Portfolio: if your company has completed a project successfully then your other clients should also be told of it so that they know they’re investing in the right place.
• Post new articles regularly: no one likes to go over the same thing time and time again. That is why you need to add new and fresh articles to your website on a regular basis.
• Press release and news updates: you must let the customer know what is going on in your business at all times; what the latest news is regarding your services and products. This gives better exposure to your website.

Abstain from using too many banner advertisements

Although these banner advertisements are a great source of income but your customer is of more value to you. If he is visiting your website, it means he’s there to do business with you; not the person with the banner advertisement. Allowing one or two banner advertisements that don’t distract your customer from his main objective is fine. But adding too many advertisements gives you and your website a very unprofessional look. Therefore it is advised to keep a minimum number of banner advertisements for your website or completely do not have them.

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When you are starting a new business, the risks involved are quite high. You wish to make an excellent first impression on your first client so that you can get a good review. A good first impression to some extent ensures a steady and stable start; which is what all new businessmen want.

Now that everything is digitized, the best way to make an impression on a client is through your website. The website gives you a chance to display all your products the way you want to present them. Therefore it is necessary that your website has an excellent design which shows your professionalism.

Your website design must be proficient and user friendly. The client should not have to think too hard to figure out where the object of his interest is. Even if your products are the best in the entire world but you don’t present them in a neat and orderly fashion; the cause is lost and your clients won’t be satisfied. That is why it is essential to present the products on your website in a visually attractive way and what better way to do that than getting a ready-made web template?

Starting a new business is always tough; you can’t spend too much on anything. With a tight budget and the need of an excellent website to impress your clients, what is it that you do? You invest smartly. You look for cheap and visually attractive templates. Templates that give your business a professional look and give you an edge over your competitors.

They not only provide you with a variety of attractive looks to choose from for your website but they also save your precious time; time that you can use in doing something more productive. It is well said that time is money; any successful business person would know it.

The best thing about ready-made website templates is that you know what you are investing in. The template provides an overview of how your website is going to look like. If you don’t like a template you can just move on to the next one, where there are thousands of them to choose from. You get the flexibility in your website design.

If you need a good website, you should have a good web designer. But the services of web designers don’t come cheap. They charge a lot of money if you approach them directly. We provide you the services of the best web designers and their best work at a very affordable rate. The well designed templates that we provide can be tweaked to any extent for your satisfaction. There won’t be a need for extensive coding and late hours of designing; just a few clicks are all that are required for the minute changes that you might require. New pages of the same design of your choice can be added or removed easily; pictures and videos can be uploaded and modified on the website anytime with a few small adjustments.

Getting a web template saves you the time and frustration of writing and re-writing the code to perfection. Also, the huge investment required to start a new project from scratch is saved and you can even buy multiple templates with your savings. Our experienced web designers take on the tough time for you so that you can think of prospering and expanding your business.

So, it is a win-win situation for everyone. You get what you want for a very nominal price and save a lot of your valuable time while we get the satisfaction of a happy customer.

Our templates have also been tested in many environments with different web browsers to ensure quality up to W3C standards. The average designer might not have the time to do that. It is thus smarter to invest in our web templates than in some particular web designer’s skills of designing websites for you.

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Why the need of better usability?

Businesses that had made use of the internet for their marketing and sales have prospered. These days virtually every businessman has come to know of the benefits that lie in online marketing. Because of this, thousands of businesses; big and small have begun to shift their trading network online. This has lead to large amounts of competition online.

Now there are hundreds of options available to a person if he is looking to buy a particular item on the web. The question arises, how does he decide which company to trust with his hard earned money?  What if the cost of that item offered by all the companies is almost same?  He goes for the company he believes is the most professional. And to decide how professional each company is, the person simply analyses their websites. The company whose website has the best usability is most likely to get the customer.

Improving the website usability has been a topic under much discussion in the past and has been widely researched by the web developers at Web NSO. The reason being that better the usability; more is the customer satisfaction and so better are the chances of the client coming back for more business. And that is what any good business person would want.

The usability of a website is basically how well the interaction is between the website and the user. For a prosperous business it has to be perfect, in the sense that just the right number of options are available to the user. Too many items on the page and it is going to get heavy which would mean more loading time. Many people simply change their mind about using a website if it is taking too long to load.

Studies on this topic have revealed that 74 % of the people consider usability of a website as the main reason of visiting it again. And why wouldn’t you? If there are a hundred websites that provide you a particular service but there is only one that gives you all the information and functionality that the other 99 do not provide. Which one among the hundreds would you visit?

Another issue with the usability of a website is – maintaining your website. If your website isn’t designed for optimum efficiency then it is going to be difficult for the web developer to maintain it. Which would mean more time and money would have to be spent on routine tasks. Whereas if your website has a proper design pattern then only a little time and a small amount of money would have to be spent on the maintenance. That would give you more time to focus on your business strategy

Some of the main advantages that better usability provides are:

• user satisfaction
• productivity and success
• avoidance of long-term costs of development
• improved competitiveness of the website

“When you think Web Design Rockingham… Think WebNSO”

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How to provide better usability?

The question that arises when creating any new web design project these days is how to provide better usability? There are many factors and situations that contribute to better usability. Some main factors are discussed below.

How good is the accessibility?
One of the most noticeable features of any website is the navigation system. You always use it to jump from one page of the website to the next. In order to provide better usability you must have an effective navigation system such that each page is accessible within 2 clicks. Your navigation bar should always allow the customer to move to his desired page within those clicks.

Is your website user friendly?
A good website is always user friendly, so it is important to design the website in a way that even a person with little or no knowledge of your website can learn it quickly and easily.

Does your website provide the user a facility to interact with you?
Often the user, before investing in your products or services wants to clarify a few doubts. So it is important to give them a chance to communicate with you. That is why most of the business websites have a tab called ‘Contact Us’&‘FAQ’. Even in the smaller websites there are forums which allow the users and service providers to communicate and get a feedback. There are also a lot of websites these days that have a live chat option and encourage customer to join them on Facebook/twitter for better interaction and communication. That way you can also receive suggestions and complaints which can help you improve your service.

Can the user easily find his way through the pages of your website?
The worst thing that can happen to a new user is that he gets lost in your website and he can’t figure out how to get to the page that he wants to view. To cope with this problem you need to provide navigational links that keep the user informed of his current position and how to jump to some other desired page without having to reload the main page.

Is your website accessible through a mobile device?
When you leave home you take your keys, wallet and phone. With the increased usage of smartphones like iPhone and Blackberries it is easier to surf the web while you’re on the move. That is why you have a better chance of doing business if your website is also compatible on those smartphones.

Some important tips to remember while designing website are as follows:

• You should know what you are providing the public and what is required on your website to provide it effectively. Don’t add extra stuff.
• Only the main pages should be highlighted on the menu bar so that you can use the space effectively.
• You must always link the data and information on your website. No data should be scattered or disconnected from its base.
• Your website must always be visually attractive and thus the colour combination and font choice should be made carefully so that user becomes aware of your professionalism.

“When you think web design Rockingham… think Web NSO”

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What you say and how you say it does matter. That is especially true when you are doing business and you wish to sell. Any good business person would know that proper marketing of your product or service is as important as the package you are offering your clients.

Most of the marketing strategies these days are being implemented online; your words can reach the far end of the world in a matter of seconds. You can now sell your product or service to the entire world through web copy, but to do that you first have market your goods and services. And market them with a careful selection of words; words that attract the attention of your customers and involves them in the product or service that you offer.

To market effectively you need to follow a few basic norms. And it is how well you follow those norms is what defines how well you sell.

The first thing you need to ask yourself is who the audience is? And how your product or service benefits them? You can’t use field specific words (jargons) if the common man is your audience. You have to use terminologies which the audience can easily understand. However if your audience is a field specific then you choose your words according to that field, to save their and your time. By doing so, the audience sees your professionalism and understands what you’re saying. And in the case of the common man, using common terms reassures them that you are one of them and truly understand what they feel.

Try to keep your text as interesting as possible. People today don’t have the time to go through boring pages of text. They like information that answers their questions and shows them the benefits. That way if they are conducting research, it would be quick and time saving. And saving the time of your client means building goodwill which is crucial in any sort of business.

Another good practice is to have an engaging, precise and accurate heading that completely define the text below it. With nice bold headings you are most likely to gain the reader’s attention than actually writing simple paragraphs. So try your best to use headings that are effective and capture the reader’s attention.

Then you must also adopt a ‘you’ attitude. Write with respect to the reader and use the word ‘you’ quite a lot. This shows you understand the user and creates a feeling of trust.

In a world conquered by the internet you also have a lot of competition from across the globe. The Search Engines help decide the fate of many organizations among them, simply by positioning their website above others, when a web user makes search. To keep the best position means better marketing and to do so your web copy must be SEO (Search Engine Optimized). To make your web copy SEO you must use important keywords that are relevant to your copy and are most likely to be used by the internet user when he makes a search.

For example, if you wanted to find a Web Design Company in Rockingham, there are several key words that you are most likely to use as part of the search criteria in Google. For example you might type, Web Design Rockingham, Rockingham Web Design, Cheap Websites Rockingham or just simply Websites Rockingham.

To get more clients you must think hard and predict those keywords. And use them often in your web copy to gain a better position in a search.

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A well designed website will always give your customers some reassurance of how good your service is. And by a good design we mean not only visually appealing but also well planned and organized website. A good website has to have a professional look, reflecting upon the company that owns it. And there is no web design company that can design a professional looking website for you without having some predefined rules to organize your work. It is therefore important to ensure your website design company follows these and implements them in your website.

It is common these days to start a business online, as it requires a very small investment. And most of the businesses that started earlier have shifted online as well, because internet provides more customers from the local region and around the globe, along with better communication. So it is easier and economical to market goods and services via internet.

Some good designing practices include keeping the website simple and clean. Although a bulky template with multiple options does attract your attention but that is only if you use a high speed internet. Otherwise the heavy template is useless and most of the users get irritated if a website takes more than 10 seconds to load. And as most of the traffic is of people with average internet speed so it is better to design a simple and elegant template.

You must make sure that the navigation system of your website is effective and has clear directions. The navigation bar should be clean and letters on it should not be cluttered. The sentences should be concise and encompass in themselves the theme of the complete page. Your web design company must design the pages of your website such that any page can be accessed from any point within 2 clicks.

To accomplish the above practice your web design company has to design your website such that it has at most 2 levels of pages from the home page onward. If the number of levels of pages increase then it gets difficult to interlink the data and find your way through the website. Also, the 2 click- destination practice can’t be accomplished.

If you display images on your website then you must define the height and width of the image; optimized for the web. That way while the images are loading the user’s browser maps the page layout; he can thus navigate quickly to the next level if he wishes.

Also if there have to be a lot of images on your website then you must at least use thumbnail links that navigate you to the page which has the larger version of the image. That way you can choose a particular picture from the whole gallery without having to load the complete collection of pictures in full sizes.

You must also write short and meaningful paragraphs of text; where each paragraph covers one complete topic or point. That way, you can cover more topics per page and it becomes easier to go through the complete text. If you are unsure how to write great content for your website then please consider hiring a professional copy writer.
It is also important to give headings before each new topic so that the user can easily select the topic of his interest.

Small Business Websites - Web NSO | Web Design | Rockingham & Mandurah - Affordable website solutions for small businesses

Doing business anywhere is an art, may it be in the physical world or the cyber world. You have to know how to deal with your customers so that it is beneficial for the both of you. This is particularly true in doing business online as your audience can even be the entire world. That would mean thinking of a flawless marketing strategy of which customer relationship would be a very important part. There are few procedures you need to follow in order to create a good relationship with your customers through your website; if you follow them then your business will run smoothly.

To start a good relationship, you first need to read the heart and mind of your customer. To do that, you have to think like the customer and ask yourself basic questions. Why am I visiting this website? What is it that this company has, that others don’t? Would purchasing from here be wise? These are just a few of the questions that pop up in the minds of your customer.

When considering getting a website built or modified; you have to ask yourself the questions that an average customer might ask. Then answer those questions in the information you provide on your website before any customer has to ask the question. That way you build a feeling of trust between yourself and the customer. Establishing trust is essential for any website to be successful.

As they say ‘first impression is the last impression’. That is why your home page has to meet your customer’s expectations. Anything below that and mistrust takes over. The customer feels that you won’t be able to deliver. So ensure your web design company creates a website that will make an excellent lasting impression.

A great first impression can be easily made by designing a good home page but maintaining that impression is another thing; such that you keep that impression until the deal is done and even after that. So just having a well designed home page isn’t the end of it.

You then have to reassure the customer that he is making the right choice when he is investing in your product. To do that you have to answer any additional questions that the customer might have so he knows what he is getting from you; sheer quality.

Trust is something that can be gained easily but maintaining it is a difficult task. So you shouldn’t risk doing anything that might jeopardize your creditability. Whatever you claim in your website, you must deliver 110%. The selection of words is crucial. You don’t want to underestimate your services and products but then you also don’t want to overestimate your abilities. Bragging about the product and service that you can’t deliver will sever the bond that you might have with the client.

Offer your customers some useful tips that might help him through making his choice. Stay in touch with him and do offer him to subscribe for your e-newsletter and Facebook so that he knows what is going on in your company. You can also offer exceptional service and offer incredible value via the subscription. That way you establish a good relationship with the customer and he always comes back to you for more.

Small Business Websites - Web NSO | Web Design | Rockingham & Mandurah - Affordable website solutions for small businesses